Submitted by David Allen on

Summary: A cover letter is your first impression on a potential employer , so you want to
make sure it is better than everyone else’ s.
Cover letters are needed for just about everything from jobs to internships to grad school
applications. With all of these places receiving hundreds of re sumes and cover letters,
there needs to be something that will make it stand out and be memorable to the reader.
Before you can begin writing your cover letter you must underst and your purpose. A
cover letter is supposed to provide an engaging personal introd uction that connects your
qualifications to the job qualifications and earns the reader ’s interests.
In order to know what qualifications you have, create a V enn diagram of your skills
and attributes. The two circles should be “you” and “job.” Take keywords from the job
description for the “job” circle then you can fill in the “you” circle and the look for any
matching words.
Research the company and position to give insight into what to include in your cover letter.
When you can demonstrate an understanding of the company’ s values and needs it will
say to the company that you are interested in them.
Be specific and show initiative in your cover letter . Address the company formally and be
direct to a specific person. Be clear and concise about asking f or an interview. Remember,
you are trying to convince them that you are the best candidate .
Use keywords when describing your qualifications and past experi ences. Also, use the
appropriate industry jargon to showcase your knowledge and pass ion for the industry.
Don’t get to cocky and oversell yourself. You want your cover letter to explain how the
company will benefit from your knowledge instead of the other wa y around. Avoid using “I”
at the beginning of your sentences.
Address the company’s values to show that you are a good cultural fit. Convey how an d
why you will add value to the company in reaching their goals.
Be original and get rid of any generic phrases. This also applies to online profiles such as
LinkedIn. The same details you put into your cover letter and resume shou ld go onto your
social media accounts.